PeaceHealth asked us to design a signature event to celebrate their 70th anniversary in style. We transformed an empty soundstage into an elegant cabaret dinner theatre for a night, with red velvet, gold satin, deco lighting, dramatic bar, and luxe seating for 400 dinner guests. A cabaret show presented music from the seven decades.
/**/photos/portfolio/large/f59e5511b1cfb967fa8053f670b08e2.jpg/*/PeaceHealth Celebrate! Event/*/PeaceHealth's Celebrate! evening employed a full integration of event branding, including a custom logo, themed pop-up invitation, historical photo decade banners, custom themed gobo projections, event signage, and printed program. Lastly, we created custom candle-lit centerpieces that evoked the dimly lit lamps of Prohibition-era nightclubs.
/**/photos/portfolio/large/9abfca2d338acbbe5cc50b1fd49b4fa.jpg/*/Kitchel Reception Invitation/*/Our friends and clients, the Kitchels, really know how to throw a party. And since we're party kind of people here, you can imagine that we love 'em. For their wedding reception we delivered something completely unique. Good people like that deserve nothing less.
/**/photos/portfolio/large/579018176360c49e9ef8aeb1a77cbfa.jpg/*/Food For Lane County | Empty Bowls Auction Invitation/*/This one proved what a little creativity, a lot of volunteer help, and 250 cafeteria soup spoons can accomplish in the fight against hunger. This live auction event helped raise $80,000, and surpassed FFLC's long-standing leading fundraising event in its first year. (Or should we now say their second-best fundraising event?)
/**/photos/portfolio/large/192589461ed60a46218f0aed995de66.jpg/*/Food For Lane County | Empty Bowls Auction Invite | 2005/*/While we're known for anything but canned creative solutions, we couldn't resist packaging FOOD For Lane County's 2005 Empty Bowls dinner and auction invitation inside a tin can. We tapped into an icon of childhood and warm, simple, satisfying meals to promote this gala event. An entertaining and elegant way to get your essential servings of fun and philanthropy!
/**/photos/portfolio/large/938dd667e7bcc54eb6828d1353d353c.jpg/*/Oregon Motorcoach Center | Open House/*/Throwing a party for 500 guests is a daunting challenge. We helped OMC host the Eugene Area Chamber of Commerce's Business After Hours to introduce the new company to the business community. We leveraged more than their branding and identity materials, making the coaches themselves (with in-process remodels) the stars of the show.
/**/photos/portfolio/large/9d65a644b818a4afe686137f1038114.jpg/*/Bridgeway House | Fundraiser Marketing Materials/*/Bridgeway House, a non-profit providing resources to families with autistic children, loves to have a good time with its annual fundraising event. After all, if it's on Cinco de Mayo and includes a salsa band, how stuffy can you really get? We've had fun turning up the heat and the fun factor on their event marketing materials.
/**/photos/portfolio/large/f102295912b6d1cbda006f9221e6ef5.jpg/*/View Design | Spring Forward Event/*/We like parties for their own sake, but it�s an expectation that a View Design event is a branding showcase where detail reigns. From giant leaf logos and internally illuminated �pylons� showcasing View client work, to gourmet bites presented on a live wheat grass bar, to a seed packet parting gift, everything was about growth at our Spring Forward event.
&graphic_images=photos/portfolio/large/f765304904a2ddff4944051675c6cea.jpg/*/Oregon Motorcoach Center | Vehicular Graphics/*/Oregon Motorcoach Center was founded by one of the pioneers of the RV industry to service, restore, and renovate highline motorcoaches. Given his clients' investment in their luxury coaches, we decided to approach the branding of the company and design of a service fleet in as high quality a manner as he'd originally approached the design and manufacture of elaborate RVs.
/**/photos/portfolio/large/971de4be681a247dec7885bf32320c6.jpg/*/Oregon Motorcoach Center | Tradeshow Booth/*/The OMC pop-up tradeshow wall needed to be adaptable, from a community open house event to the nation's premiere RV shows/rallies. We concentrated on simple, strong, high-impact graphics and clear brand messaging, contrasting with the industry mania for color and busy photo images by using a strikingly black, white, and silver graphic-only scheme.
/**/photos/portfolio/large/31ff7da272b35e1f6b8932fd3e30543.jpg/*/University of Oregon Mills Int'l Center | Interior 1/*/The UO MIC's redesign didn't just represent a makeover of a dated room, but also the end point of a transition from international student lounge into full-fledged student center, hub of student activity, and venue for diverse events from across campus. Post re-design, the center not only wowed university audiences, but saw almost a 50 percent increase in reservations.
/**/photos/portfolio/large/2ab9fac2bc794e32704ccba6596560a.jpg/*/University of Oregon Mills Int'l Center | Interior 2/*/The MIC needed to be “living room” comfortable, inclusive, and international without looking too culture-specific. We took diverse student and staff stakeholders through a creative process that yielded a palette of colors, fabrics, modular furniture, and activity zones (task, reading, relaxing, conference) they could easily reset for multiple uses, including a theatre set-up.
/**/photos/portfolio/large/9e41f22744b480e57dc6962c2b07868.jpg/*/University of Oregon Mills Int'l Center | MIC Donor Board/*/Donors from around the world contributed to the MIC redevelopment, recognizing its role in their education at the University of Oregon. We designed and supervised fabrication of a glass and steel donor board recognizing their generosity using consistent materials and a duplicated “brand ribbon” to visually tie through to the lounge across the hall.
/**/photos/portfolio/large/acff3cbe8dacb29907e40c70d78471c.jpg/*/Urologic Consultants | Wayfinding Signage/*/Ever gotten lost at the doctor's office when corridors all look the same? As an extension of a larger branding project, we designed wall signage and durable floor decals to help this Portland practice orient patients and direct them from exam and treatment rooms back to the reception area, with a check-out stop to review billing and rescheduling information.
/**/photos/portfolio/large/d53a29e71fdcac02da2d1254eb64002.jpg/*/Oregon Mortgage Group | Q St. Interior/*/Oregon Mortgage Group embraced our new look for their corporate identity makeover, and a new office build-out let us upgrade their branding exposure and integration. A vision for innovative, integrated materials, a contemporary aesthetic, and a dose of just-plain-fun features made OMG's Q Street office in Springfield a knockout.
/**/photos/portfolio/large/321e00452f54e119866c5464d2385af.jpg/*/Oregon Mortgage Group | Q St. Interior/*/We responded to the Oregon Mortgage Group request for a “mailbox row” with a literal interpretation. Branded with the company logo, these industrial strength mailboxes were just one part of a diverse palette of textured laminates, woods, glass, leather, and stained concrete, with the strong graphic stripe of zebrawood and brushed metal accents uniting the office.
&identity_images=photos/portfolio/large/2dd4bb8ed31d8ef360a4d6ca4a9bd91.jpg/*/Continu | Identity Package/*/The tagline says it all. Continu is all about keeping a client's business in play and ensuring they have uninterrupted access to one of their key assets: their data. That concept drove our rebrand strategy, from renaming the company, to the tagline and �play button� symbol, taking the company mission from �providing IT services� to ensuring business continuity.
/**/photos/portfolio/large/d20830b784e2c6b4da8f5198cce1d89.jpg/*/2form Architecture | Identity Package/*/Designing for the design-savvy is the ultimate test. 2form came to us at time when they were looking to rename, rebrand, and refocus. Their approach to contemporary architecture inspired the logo, including a preference for multi-volume architecture that responds to a site rather than levels it. A functional scale for quick measuring of plans backs up the card.
/**/photos/portfolio/large/24b168efbe448b112816351a5ec29b3.jpg/*/EDX Wireless | Identity Package/*/Rebranding one of our longtime clients allowed us to trump ourselves! EDX Wireless develops engineering software tools for locating and modeling the efficiency of cell towers, television broadcast areas, and wireless networks. It's all about location and propagation, and our new identity proves it's on target every time!
/**/photos/portfolio/large/479b116a2aeea7cb49bb0f834b88d71.jpg/*/Crescent Village | Identity Package/*/How to determine the identity of a new �urban village� when it�s still a field of grass and a big idea? Tap into the developer's vision of a creative retail, residential, and commercial node. Brainstorm with the architectural team about form, function, and sustainability. Distill into dynamic graphics and an adaptable kit of parts that can anchor diverse marketing.
/**/photos/portfolio/large/58466b7883f5b32c6c170c82514d95b.jpg/*/OHVI | Identity Package/*/This one pretty much shatters the myth that you can't create a nice logo with something as trite as a heart in it. We collaborated with the folks at PeaceHealth in developing the brand for their new hospital-within-a-hospital format, and came up with something that nods a reference to the PeaceHealth brand (squint and you can see the dove) but has a pulse all its own.
/**/photos/portfolio/large/674ceb0972864883a21109b904ac37c.jpg/*/Vero Espresso House | Identity and Signage/*/Vero Espresso House is the antithesis of Starbucks and trendy pop-up coffee bars. A colorful Victorian with comfortable antique tables and upholstered settees, it's the new coffee �buzz� in Eugene's downtown. Branding and signage reinforce its unfussy, upscale, and signature style. We feel at home. Better yet,
so do the customers.
Hershner Hunter wanted an identity that spoke to both their solid past and their modern presence. We led them through a brand evaluation process that distilled the core strengths, values and goals of the company into simple, strong graphics. What emerged was an identity that melds where the firm has been with where they're going.
/**/photos/portfolio/large/6807fa7dea7ec98bf4cb1fcf626bfb5.jpg/*/Dr. Molly | Identity Package/*/Molly Vendetti, DMD has such a personal, trademark style that her practice couldn't be branded as anything other than �Dr. Molly.� As she built out a stunning new suite in The Ten on Coburg Road, we developed a new logotype and design palette that riffs off the innovative style of her new space, and mimics the unique blue resin �waterfall� wall in reception.
&print_images=photos/portfolio/large/cb3142dbc08c3396956392d8d8ec844.jpg/*/Northwest Christian University | Admissions Recruitment Campaign/*/Analyzing NCU's unique value proposition resulted in the creative theme of their campaign: �Small is huge.� The same is true of our work for them; small details make a huge difference. The integrated campaign uses a witty, conversational tone, real students as models, and gives potential students a view of what it's like being a student on a small urban campus.
/**/photos/portfolio/large/4222e854ccde0136fd43e675dae2e5a.jpg/*/Oregon Heart %26 Vascular Institute | Brochure/Folder/*/In addition to developing the brand for Oregon Heart %26 Vascular Institute, we helped develop materials to launch PeaceHealth's new hospital-within-a-hospital initiative. This piece was designed to be a presentation folder and brochure in one. Notice how we snuck a little View Design green in there? Oh yeah. Our trademark, indeed.
/**/photos/portfolio/large/b062a76565f0da670c54dac887e243d.jpg/*/Bello Day Spa %26 Salon | Display Ad/*/A rebranding initiative for Bello Day Spa and Salon extended into a series of display ads. Recognizing the spa as the "urban spa" alternative in the local market we targeted this ad, which ran in a full-color health and beauty newspaper supplement, to busy lifestyles. Creative played off of the consumer enthusiasm for hot stone massage. "Go ahead. Let your body smile."
/**/photos/portfolio/large/c399c827a42a5a1a49654d1e547f57b.jpg/*/Metro Wastewater Management Commission | Print Collateral /*/Elevating the impressive facts and simplifying the complex processes of what MWMC does behind the scenes every day shines a light on the mission-critical nature of their work, and the simple purity of the result. A set of integrated assets (presentation folder, program brochures, data sheets, and preprints) can be customized for a range of audiences and applications.
/**/photos/portfolio/large/82ea51e261d2d58a4d36b783cfd1f1a.jpg/*/Design in Pave | Magazine Ad/*/It's all about the bling. And we made the ad that proves it. Master jeweler Harry Kiczkowski's expertise is fiery diamond pave settings in custom, hand-carved gold and platinum. The work and artistry speaks for itself, so we designed his magazine ad like a gallery setting: dramatic, but subtle and elegant, with attention to the smallest detail and a signature flair.
/**/photos/portfolio/large/5a047d6d78d1c591498666db69d8e3c.jpg/*/Dynamic Measurement Group | DIBELS Reminders/*/Dynamic Measurement Group approached us to develop a scoring quick-reference for teachers using their DIBELS literacy assessment tools. When DMG's desire for a circular proportion-wheel like �calculator� with die cut windows ended up being cost-prohibitive, we concepted an affordable swiveling fan deck with easily-scannable and color-coded interpretive data.
/**/photos/portfolio/large/5451b5797ce6091593b59c77cc67f08.jpg/*/Hershner Hunter | Newspaper Ad/*/With a 60th anniversary rebranding initiative, business law firm Hershner Hunter wanted to reposition itself as approachable and responsive. We presented the new non-stuffed-shirt face of the firm with ads which featured key staff in a humorous get-to-know-you format. Ads drew unique parallels between their interests and personalities and their practice of law.
/**/photos/portfolio/large/f278fcf993ad0c371891e74e5232bfc.jpg/*/Cascade Health Foundation | Capital Campaign Case Statement/*/There's an art and science to asking for money for something that doesn't exist yet. This project developed for CHF's hospice house goes beyond artfully presenting an architect's early conceptual renderings to make a compelling case for the community need, engage donors on an emotional level, and tell a story that gives them a vision for the future.
&web_images=photos/portfolio/large/25b7f34fda8c36611cad6e97ef2af97.jpg/*/UO Alumni Association | Brand Standards/Web Skin/*/The UOAA tapped our creative team to refresh its brand. It wasn't just that our principal is an alum and we love the color green. They needed clean, breakthrough creative with ultimate flexibility; graphic standards, and a kit of design parts that could adapt from web to print to events and be implemented by multiple vendors. We delivered on all fronts.
/**/photos/portfolio/large/31bc0df12e155af90c5c803fae91299.jpg/*/Continu Data Services | Website, Data Sheets/*/Continu gave us the challenge of making their website as relevant and accessible to a CEO as an IT manager. In addition to giving the site a fresh, tech-but-friendly graphic approach, we helped articulate the company's offerings, translating complex technologies into straight-forward illustrations, and highlighting benefits as well as technical features.
/**/photos/portfolio/large/e2191413a90b39cdda072f3d70ec886.jpg/*/NEWTW!ST | Website/Online Store/*/Launching an online store featuring NEWTW!ST's jewelry collection required attaching their trademark service and unique personality to something as faceless as a Google search. We married function with beauty (and a little discovery!) designing a site structure to support search engine optimization and a content management system for frequent updates.
/**/photos/portfolio/large/a79c4b30a2e4f023a74228d5afcb8b7.jpg/*/Hershner Hunter Attorneys | Website/*/After a strategic rebrand and several years helping Hershner Hunter with marketing collateral, signage, advertising, and holiday promotions, we upgraded their website to be on par with their other materials. We leveraged the creative from past projects to create a visually and content robust site that can be edited with built-in content management.
/**/photos/portfolio/large/f0dfccf4d88b8f3993defdef692ae8b.jpg/*/Orthopedic Spine Associates | Website/*/OSA was moving to a new facility, providing an opportunity to refresh
their identity and
make their website more extensive and useful.
It features nested "accordian-like" navigation menus that expand when needed, custom illustrations, and an expanded focus on client education.
The director of undergraduate admissions wanted the NCU website to match the quality and style of our work with their print campaigns. We developed a new design and organization scheme for an admissions-specific site, then took campus-wide constituents through a process to envision all departments aligning under a consistent web design and structure.
/**/photos/portfolio/large/52ddb955ddba3788e379034974eabfb.jpg/*/Urologic Consultants | Website/*/One of Portland's premiere specialty surgical practices entrusted us with their first-ever website. We assisted with patient satisfaction research, referring physician interviews, and articulation of their brand positioning. Next came multiple strategic assets, including a logo identity, website content, photography, and a flexible site design that can adapt and grow.
/**/photos/portfolio/large/4b018d2c1b97e2382dd17947675ea2e.jpg/*/Luvaas Cobb | Website/*/Attorney firm Luvaas Cobb asked us to make over their static and dated website for better presentation of their diverse legal services. We guided them through a photoshoot, design strategy, and refinement of their value proposition and messaging, while a development partner rebuilt the site platform for content management and search engine optimization.
&team_content=photos/team/thumb/bf46033056b577a071e6e2255c07799.jpg/*/Dan Gilmore/*/Point of View: Designer/*/Been there, done that, in a good way. Dan's varied background in design, printing, and technology lends itself to creative review and problem-solving. Just don't take away the man's Post-It notes! (We've all been seriously considering stock in 3M.) Dan's specialty areas at View are design production, information technology, and fabrication (not the making-up-stuff kind...well, that too). Dan is a baseball fan and hand builds beautiful guitars./*/dgilmore@viewdesign.net/**/photos/team/thumb/fd297ffc8293003de6b0f6e8e871fbb.jpg/*/Jason Halstead/*/Point of View: Principal, Creative Director/*/At the helm of View since 1993, Jason is our fearless leader. Blending both halves of his brain on a regular basis, he keeps us organized while unleashing creativity at will. Schooled in business and marketing, he nurtured his formidable artistic abilities working for the University of Oregon, and later while growing View Design. A world traveller, Jason appreciates the infusion of varied cultures and their impact on his aesthetic sense. An Oregonian from the get-go, he knows his way around a farm, but also knows where to wine and dine from Portland to Paris./*/jason@viewdesign.net/**/photos/team/thumb/12e184a1acbc563f64b9b694aba65f9.jpg/*//*/Point of View: /*//*//**/photos/team/thumb/bb68753a0990ef0c87c734aa02a9a21.jpg/*//*/Point of View: /*//*/jdrake@viewdesign.net/**/photos/team/thumb/4ec9c68595c98f5ce8ec14e382c03b7.jpg/*/George Campbell/*/Point of View: Designer/*/George is the newest designer in the studio, specializing in digital imaging, layout, and copywriting. With more than 10 years of freelance design and related work under his belt, his varied experience informs his comprehensive approach to our projects. After spending a year at home helping his wife to rear their baby daughter, George returned to the field of graphic design in 2006. Working at View Design brings him full circle, since he interned with Jason as a fresh-faced design student way back in the mid-90s./*/gcampbell@viewdesign.net/**/photos/team/thumb/63bf7ab10561f66c26d3eed7154da1e.jpg/*//*/Point of View: /*//*//**/photos/team/thumb/4f4d2f962217c7e3ee0b1639224f719.jpg/*/Janice Addi/*/Point of View: Bookkeeper/*/Janice began working with View to teach us the proper use and handling of our financial management software. (She has provided accounting services to local businesses for more than 18 years.) Her invaluable assistance led to her being hired as our bookkeeper, freeing up Jason to focus more on creative challenges. Janice is a singularly cheerful addition to our team. Contrary to number-cruncher stereotypes, she has a diverse array of interests outside of ledgers, including a love of hip-hop music in all its funky forms./*/jaddi@viewdesign.net/**/photos/team/thumb/133f3971a8a5d826bdfc549a913e160.jpg/*//*/Point of View: /*//*/lmeadowcroft@viewdesign.net&workLeft="We hired View Design to guide us through a rebranding process in connection with a name change for our law firm. He quickly extablished a strong rapport with us because of his creativity and his ability to understand our unique needs and culture. It became a more extensive assessment of our core values and needs, with results that were outstanding."%0D-Pat Neill, Partner,%0DHershner Hunter LLP&workRight="Jason is an exceptional brand strategist as well as a very talented and creative art director and designer. Whether the project is a new corporate ID or marketing collateral, he really listens and collaborates to produce the best possible results."%0D-Monica Shovlin, VP, The Ulum Group Public Relations&workHeader=Design Distilled&workContent=What is it that we do? Why does it work? How do we do it?%0D%0DWe're a graphic design studio. Our range of past projects stretches from identities to interiors, from packaging to promotions and beyond. So we could fill volumes on the basics of communication, marketing, and design theory. Add in the intricacies of branding, the psychology of color, the power of words and things start sounding complicated very fast. But the whole point is that what we're good at is making the complex more simple.%0D%0DOur brand of design is what we've come to call "distilled design," and its simplicity and effectiveness is consistent across our wide range of projects, clients, and media. Distilling is the process of extracting the essential elements of a project; simplifying and boiling those elements down into their purest and strongest form; and then shaping them into a refined and potent product or message. That's what we think people are responding to when they enthusiastically refer to our work as "striking," "clean," "simple," or "contemporary, but timeless."%0D%0DAnd why does it work? Well, the clearer and more concentrated the message is...and the more that it distills from the core values of our clients...the more understandable and authentic that message comes across to the audience. And that's true communication. Not just aesthetics and nifty die-cuts. (Oh...but we're good at those, too.) After the essence has been identified, we can let our artistic side loose to add panache, beauty or tone as needed. And follow it up with the attention to detail that sees the project through to completion. %0D%0DSo, if it's going to be distilled design, that means it's strategic design, based on each organization's unique line of business, market, corporate personality, targets, and objectives. Our process mines these areas, and looks at objectives and project constraints to develop shared criteria and creative product that meets those criteria. Wow. Does that sound like corporate jargon or what? Basically, what we're saying is we think it's pretty important to get to know you, your business, your clients, and your goals before we tell you how to communicate. Simpler, right? Well, that's distilling for you. %0D%0DFor more about information about how we work, or to discuss a potential project, please contact us. &givingLeft="They intuited our needs, culture, and objectives in a way that was beyond our expectations. We've actually attempted a rebrand before, but View Design was the first to be able to capture the core essence of who we really are as an organization."%0D-Kelly Anderson,%0DDevelopment and Communications Director,%0DOUTSIDE IN