This one proved what a little creativity, a lot of volunteer help, and 250 cafeteria soup spoons can accomplish in the fight against hunger. This live auction event helped raise $80,000, and surpassed FFLC's long-standing leading fundraising event in its first year. (Or should we now say their second-best fundraising event?)
/**/photos/portfolio/large/9abfca2d338acbbe5cc50b1fd49b4fa.jpg/*/Kitchel Reception Invitation/*/Our friends and clients, the Kitchels, really know how to throw a party. And since we're party kind of people here, you can imagine that we love 'em. For their wedding reception we delivered something completely unique. Good people like that deserve nothing less.
/**/photos/portfolio/large/192589461ed60a46218f0aed995de66.jpg/*/Food For Lane County | Empty Bowls Auction Invite | 2005/*/While we're known for anything but canned creative solutions, we couldn't resist packaging FOOD For Lane County's 2005 Empty Bowls dinner and auction invitation inside a tin can. We tapped into an icon of childhood and warm, simple, satisfying meals to promote this gala event. An entertaining and elegant way to get your essential servings of fun and philanthropy!
/**/photos/portfolio/large/41eee3ee1eb6246a05701d6aa86f7cb.jpg/*/Food For Lane County | Empty Bowls Auction Event | 2005/*/What venue to host a hunger event? We heartily supported throwing the event in the food bank's warehouse. What better place to give guests a glimpse of what their dollars do in the community? To keep costs appropriate to the nonprofit, we got creative with "warehouse" decor of box columns, super-sized soup cans, milk crates and anything else we could lay hands on.
/**/photos/portfolio/large/eb36414e7583aeb68c12e4ad4fef913.jpg/*/PeaceHealth Celebrate! Event/*/PeaceHealth asked us to design a signature event to celebrate their 70th anniversary in style. We transformed an empty soundstage into an elegant cabaret dinner theatre for a night, with red velvet, gold satin, deco lighting, dramatic bar, and luxe seating for 400 dinner guests. A cabaret show presented music from the seven decades.
/**/photos/portfolio/large/f59e5511b1cfb967fa8053f670b08e2.jpg/*/PeaceHealth Celebrate! Event/*/PeaceHealth's Celebrate! evening employed a full integration of event branding, including a custom logo, themed pop-up invitation, historical photo decade banners, custom themed gobo projections, event signage, and printed program. Lastly, we created custom candle-lit centerpieces that evoked the dimly lit lamps of Prohibition-era nightclubs.
&graphic_images=photos/portfolio/large/8bf223bae4809f80053355014294b4e.jpg/*/Luna | Interior | Night/*/If you've not been to Luna, then you really need to get out more. Order a martini, chill to some cool jazz, and check out our interior design work. We just love going shopping on someone else's dime! Seriously, though, this savvy restauranteur had some distinct ideas for his new late-night music venue. He just recognized that we had the vision to pull it all together.
/**/photos/portfolio/large/42b65d5581325e1cfeb1a42cd1cea9a.jpg/*/Luna | Interior | Day/*/No small feat: Make an intimate, shadowy, hip night spot do double duty during the light of day. We're up to the challenge! Luna's colors, patterns, and materials were all chosen so that they disappear to black and graphic shades of grey lit only by candles and stage gels. During the day, the space evokes a reconfigurable hotel lobby cum meeting space.
/**/photos/portfolio/large/4cb70d2b2a1491c542902b316b2f9e7.jpg/*/View Design | Interior | View 1/*/When renovation of Eugene's historic train depot displaced us from our previous eye-catching digs, we looked at this as an opportunity to once again reinvent ourselves. Creativity went beyond designing a stunning, flexible space to work in; we also went a little green. Not simply the wall color; sustainable materials were used and daylighting was integrated.
/**/photos/portfolio/large/a029e61b71e5c2823e1c8d6d9a2e535.jpg/*/View Design | Interior | View 2/*/Everybody from our biggest and best clients to our UPS guy is blown away when walking into our new space. The conference room, dubbed "Ice Station Zebra" (or something like that) by Dan, is especially inspiring to most. The rest of us thought of the interior as kind of techno-spa-Zen, but we frequently let Dan live in his fantasy world. It's easier that way, honestly.
/**/photos/portfolio/large/d53a29e71fdcac02da2d1254eb64002.jpg/*/Oregon Mortgage Group Q St. Interior/*/Oregon Mortgage Group embraced our new look for their corporate identity makeover, but a new office build-out let us upgrade their branding exposure and integration. A vision for innovative, integrated materials, a contemporary aesthetic, and a dose of just-plain-fun features make OMG's Q Street office in Springfield a knockout.
/**/photos/portfolio/large/85a0748d98e1e3aaf007ae49401777d.jpg/*/Oregon Mortgage Group Q St. Interior/*/The OMG challenge? Create impact while squeezing seven offices and five support areas into a 1725 square foot shotgun space. Opening the offices onto a widened hall with a faux “skylight” treatment keeps the small offices from feeling dark or claustrophic and encourages collaboration. A picket fence motif on the glazing hides desk clutter and provides seated privacy.
/**/photos/portfolio/large/321e00452f54e119866c5464d2385af.jpg/*/Oregon Mortgage Group Q St. Interior/*/We responded to the Oregon Mortgage Group request for a “mailbox row” with a literal interpretation. Branded with the company logo, these industrial strength mailboxes are just one part of a diverse palette of textured laminates, woods, glass, leather, and stained concrete, with the strong graphic stripe of zebrawood and brushed metal accents uniting the office.
&identity_images=photos/portfolio/large/58466b7883f5b32c6c170c82514d95b.jpg/*/OHVI | Identity Package/*/This one pretty much shatters the myth that you can't create a nice logo with something as trite as a heart in it. We collaborated with the folks at PeaceHealth in developing the brand for their new hospital-within-a-hospital format, and came up with something that nods a reference to the PeaceHealth brand (squint and you can see the dove) but has a pulse all its own.
/**/photos/portfolio/large/24b168efbe448b112816351a5ec29b3.jpg/*/EDX Wireless | Identity Package/*/Rebranding one of our longtime clients allowed us to trump ourselves! EDX Wireless develops engineering software tools for locating and modeling the efficiency of cell towers, television broadcast areas, and wireless networks. It's all about location and propagation, and our new identity proves it's on target every time!
/**/photos/portfolio/large/d5ea8857265d02d18538fe01bc94334.jpg/*/Eugene Symphony Founders Society | Identity/*/The Founders Society repre-
sents the key donors of a performing arts organization which is a cornerstone of the region's arts community. The logo powerfully references music in the notehead shape, forte notation, and "f-hole" symbol of stringed instruments. Not insignificant-
ly, forte translates as "loud." The goal: raising the volume on donor recognition. Bravo!
Bob Keefer was born a century too late, and we're helping to maintain his timewarp. Bob's nostalgic art imagery inspired this cost-effective identity package. Two inexpensively printed self-adhesive labels wrap around unprinted colored paper stock to create limited-edition, craftsman-like stationery patterned after old studio labels.
/**/photos/portfolio/large/bffbebe8ea3ef7c2f3610dcd574ce11.jpg/*/EmWest | Identity Package/*/We gave Emwest Powertrain Systems a comprehensive update to their existing brand identity. From a new name and byline that references their current business focus, to a new logo and collateral materials with a distinctive, contemporary feel, they received the full View Design treatment.
/**/photos/portfolio/large/ef7ce7b45993b26c804b8da33d0e7f5.jpg/*/The Archaeology Channel | Film Festival Identity/*/This little guy actually came to Jason in a dream. Which scares the heck out of the rest of us here. But the cave painting guy stepping out of the past on a filmstrip made one heck of an appropriate logo for the launch of the first U.S. film and video festival focused on archaeology. What Jason does before bed to prompt these creative visions mystifies us.
/**/photos/portfolio/large/da58d9a66fb987e13ee7825644006d5.jpg/*/Hershner Hunter | Identity Package/*/Hershner Hunter wanted an identity that spoke to both their solid past and their modern presence. We led them through a brand evaluation process that distilled the core strengths, values and goals of the company into simple, strong graphics. What emerged was an identity that melds where the firm has been with where they're going.
/**/photos/portfolio/large/71587cff06aa8fba159bdadfc375f52.jpg/*/View Design | Identity Package/*/Yeah, our stuff is the best. After all, we do such great work for such great clients, that they really expect us to be the arbiters of cool. Stylish, but timeless; striking, but subtle. Wow! It's just like us! And the way everything from the front door to the studio interior to the website matches? I guess we must take this brand consistency stuff pretty seriously.
&print_images=photos/portfolio/large/4222e854ccde0136fd43e675dae2e5a.jpg/*/Oregon Heart %26 Vascular Institute | Brochure/Folder/*/In addition to developing the brand for Oregon Heart %26 Vascular Institute, we helped develop materials to launch PeaceHealth's new hospital-within-a-hospital initiative. This piece was designed to be a presentation folder and brochure in one. Notice how we snuck a little View Design green in there? Oh yeah. Our trademark, indeed.
/**/photos/portfolio/large/5451b5797ce6091593b59c77cc67f08.jpg/*/Hershner Hunter | Newspaper Ad/*/With a 60th anniversary rebranding initiative, business law firm Hershner Hunter wanted to reposition itself as approachable and responsive. We presented the new non-stuffed-shirt face of the firm with ads which featured key staff in a humorous get-to-know-you format. Ads drew unique parallels between their interests and personalities and their practice of law.
/**/photos/portfolio/large/c1c9ba49633cea0080dca2041e09472.jpg/*/Pacific Continental Bank | Annual Report | Interior/*/This annual report's lenticular image-shifting cover began a theme of change that integrated throughout the annual report. Lefthand pages show a traditional banking or business technology whose usefulness has been expanded or eclipsed over time by the technology on the righthand page. Cool, huh? Yes. But meaningful, too. And that's the key.
/**/photos/portfolio/large/b062a76565f0da670c54dac887e243d.jpg/*/Bello Day Spa %26 Salon | Display Ad/*/A rebranding initiative for Bello Day Spa and Salon extended into a series of display ads. Recognizing the spa as the "urban spa" alternative in the local market we targeted this ad, which ran in a full-color health and beauty newspaper supplement, to busy lifestyles. Creative played off of the current consumer enthusiasm for hot stone massage. "Go ahead. Let your body smile."
/**/photos/portfolio/large/5e868c8477de9d866a326b4920e84f9.jpg/*/Orthopedic Spine Associates | Airline Magazine Ad/*/How to create an ad that takes a humorous turn on back pain and the discomfort of airline travel? Not an easy task when both topics are anything but funny. This ad for a regional spine health and surgical practice ran in an in-flight magazine, connecting with humor, empathy, and emphasizing research and expertise. Creative played off of stale flight attendant patter.
/**/photos/portfolio/large/9b2bd7576e54f01cac19230861bfafc.jpg/*/Jones %26 Roth | Presentation Folder/*/Jones %26 Roth needed a flexible marketing tool; we gave them the Swiss Army knife of presentation folders. The modular kit of parts, customized in-house for various audiences, uses preprinted inserts. Design strategy keeps the marketing integrated, whether holding a brochure and letter, or a full set of brochures, multiple inserts, profiles, and reports.
/**/photos/portfolio/large/e8cb6b9681d0bdac86f385e6f99f9df.jpg/*/Tin Woodsman | Direct Mail Package/*/A direct mail piece needs to grab attention. The paper doll promotion we developed for Tin Woodsman Pewter Co. captured the creative whimsy of the Oregon-based specialty manufacturer's corporate personality and its product line. But even more than that, it captured the essence of a hand-in-hand relationship between Tin Woodsman and its retail partners.
&web_images=photos/portfolio/large/81de572786c2c152ef1b5a4c847cb88.jpg/*/Extraordinary Work Group | Website/*/Extraordinary Work Group, a public relations firm dealing in the high-tech medical field came to us for a website overhaul. And boy did we ever! In fact, we overhauled the entire EWG identity and gave them something, well, extraordinary. It seemed only logical.
/**/photos/portfolio/large/4291e11cf74cd65aa9eac50ff741566.jpg/*/Barton %26 Strever | Website/*/Bill Barton told us, "I want you to take that kick-ass brochure you designed for our law firm and build us a website." So we did. You just don't argue with Bill. In addition to integrating the corporate identity established in the brochure, we allowed for expansion with a document center to post Bill and Kevin's many teaching tools/speaking engagements.
/**/photos/portfolio/large/a3151251027efaa1d3b1776ade3e631.jpg/*/Orthopedic Spine Associates | Website/*/OSA was moving to a new facility, providing an opportunity to refresh
their identity and
make their website more extensive and useful.
It features state-of-the-
art navigation, custom illustrations, and an expanded focus on client education.
Well. Hmmm. You're here. So I guess you already know what this site is all about. Need we say more? Probably not.
&team_content=photos/team/thumb/bf46033056b577a071e6e2255c07799.jpg/*/Dan Gilmore/*/Point of View: Designer/*/Been there, done that, in a good way. Dan's varied background in design, printing, and technology lends itself to creative review and problem-solving. Just don't take away the man's Post-It notes! (We've all been seriously considering stock in 3M.) Dan's specialty areas at View are design production, information technology, and fabrication (not the making-up-stuff kind...well, that too). Married to Holly, with a son and a daughter, Dan is a baseball fan and hand builds beautiful guitars./*/dgilmore@viewdesign.net/**/photos/team/thumb/fd297ffc8293003de6b0f6e8e871fbb.jpg/*/Jason Halstead/*/Point of View: Principal, Creative Director/*/At the helm of View since 1993, Jason is our fearless leader. Blending both halves of his brain on a regular basis, he keeps us organized while unleashing creativity at will. Schooled in business and marketing, he nurtured his formidable artistic abilities working for the University of Oregon, and later while growing View Design. A world traveller, Jason appreciates the infusion of varied cultures and their impact on his aesthetic sense. An Oregonian from the get-go, he knows his way around a farm, but also knows where to wine and dine from Portland to Paris./*/jason@viewdesign.net/**/photos/team/thumb/de2c1bec27d9cbccf7c695d642e2d1e.jpg/*/Becky Smith/*/Point of View: Account Executive/*/Mad multi-tasking skills, a discerning eye for the details and a knack for knowing the trees from the forest give Becky all the right stuff for helping clients move the needle on their business objectives. She specializes in managing projects, budgets, timelines, and almost anything else that needs a helping hand. Becky is your go-to gal for creative solutions that create impact./*/bsmith@viewdesign.net/**/photos/team/thumb/f94effd9165b9616b51def2116fea44.jpg/*/Jen Drake/*/Point of View: Designer/*/In addition to her formidable design skills, Jen possesses a gift for illustration. She is also the longest-running staff member here at View, and as such she provides the rest of us with helpful guidance when extrapolating from Jason's creative direction. Jen is nothing if not multi-talented. In addition to DJing a weekly 80s Night at a local dance club and playing keyboard in various rock bands, she is often out trotting her feisty white steed. Most recently, she joined the roster of the fledgling local roller derby league. (Her husband Chris appreciates every moment she's at home.)/*/jdrake@viewdesign.net/**/photos/team/thumb/4ec9c68595c98f5ce8ec14e382c03b7.jpg/*/George Campbell/*/Point of View: Designer/*/George is the newest designer in the studio, specializing in digital imaging, layout, and copywriting. With more than 10 years of freelance design and related work under his belt, his varied experience informs his comprehensive approach to our projects. After spending a year at home helping his wife to rear their baby daughter, George returned to the field of graphic design in 2006. Working at View Design brings him full circle, since he interned with Jason as a fresh-faced design student way back in the mid-90s./*/gcampbell@viewdesign.net/**/photos/team/thumb/63bf7ab10561f66c26d3eed7154da1e.jpg/*//*/Point of View: /*//*//**/photos/team/thumb/4f4d2f962217c7e3ee0b1639224f719.jpg/*/Janice Addi/*/Point of View: Bookkeeper/*/Janice began working with View to teach us the proper use and handling of our financial management software. (She has provided accounting services to local businesses for more than 18 years.) Her invaluable assistance led to her being hired as our bookkeeper, freeing up Jason to focus more on creative challenges. Janice is a singularly cheerful addition to our team. Contrary to number-cruncher stereotypes, she has a diverse array of interests outside of ledgers, including a love of hip-hop music in all its funky forms./*/jaddi@viewdesin.net/**/photos/team/thumb/d28d1c8fdc02c72cb28bd7ec15fe8f5.jpg/*/Lane Meadowcroft/*/Point of View: Senior Designer/*/Lane is a creative problem solver excelling at discovering the best solution for each design challenge. With a graphic design degree and over 15 years experience in branding, packaging, and website useability, he brings a wealth of talent to View. Now settled comfortably in the rolling hills east of Eugene, Lane moved to Oregon from the Napa Valley in 2006. He enjoys preparing gourmet meals for his wife and daughters, and spends his valuable spare time exploring our great outdoors./*/lmeadowcroft@viewdesign.net&workLeft="The thing about working with Jason that struck me right away from the start was how sensitive he was to the %0Dnature of our work.%0DHe knew exactly how we should present ourselves.%0DHe was very quick to%0Dgrasp the tone and%0Dfeeling we wanted to%0Dproject as a company."%0D-Derek Johnson, Johnson Clifton Larson %26 Schaller&workRight="Jason and the team at View Design really helped move our Heart %26 Vascular team through a brand design process that resulted in a brand identity that met all our objectives. We have a look and feel that will serve us well into the future."%0D-Kate Kloos,%0DPeaceHealth&workHeader=Design Distilled&workContent=What is it that we do? Why does it work? How do we do it?%0D%0DWe're a graphic design studio. Our range of past projects stretches from identities to interiors, from packaging to promotions and beyond. So we could fill volumes on the basics of communication, marketing, and design theory. Add in the intricacies of branding, the psychology of color, the power of words and things start sounding complicated very fast. But the whole point is that what we're good at is making the complex more simple.%0D%0DOur brand of design is what we've come to call "distilled design," and its simplicity and effectiveness is consistent across our wide range of projects, clients, and media. Distilling is the process of extracting the essential elements of a project; simplifying and boiling those elements down into their purest and strongest form; and then shaping them into a refined and potent product or message. That's what we think people are responding to when they enthusiastically refer to our work as "striking," "clean," "simple," or "contemporary, but timeless."%0D%0DAnd why does it work? Well, the clearer and more concentrated the message is...and the more that it distills from the core values of our clients...the more understandable and authentic that message comes across to the audience. And that's true communication. Not just aesthetics and nifty die-cuts. (Oh...but we're good at those, too.) After the essence has been identified, we can let our artistic side loose to add panache, beauty or tone as needed. And follow it up with the attention to detail that sees the project through to completion. %0D%0DSo, if it's going to be distilled design, that means it's strategic design, based on each organization's unique line of business, market, corporate personality, targets, and objectives. Our process mines these areas, and looks at objectives and project constraints to develop shared criteria and creative product that meets those criteria. Wow. Does that sound like corporate jargon or what? Basically, what we're saying is we think it's pretty important to get to know you, your business, your clients, and your goals before we tell you how to communicate. Simpler, right? Well, that's distilling for you. %0D%0DFor more about information about how we work, or to discuss a potential project, please contact us. &givingLeft="The creativity and innovation of the Empty Bowls invitation galvanized everybody and inspired new energy to make the event work. Still, we were a bit surprised when the auction event became our organization's largest fundraising event in its%0Dvery first year."%0D-Terry Kirby,%0DFOOD For Lane County